“NEW MIDDLE-GRADE AND YA PUBLISHER IN THIS TOGETHER MEDIA AIMS TO OFFER STORIES WITH MORE DIVERSE AND REALISTIC REPRESENTATIONS OF KIDS, ESPECIALLY GIRLS.” — Fast Company
In the frosty, early months of 2014, when there was still snow on the ground, a former (and fabulous) boss put me in touch with some very exciting entrepreneurs. Saira Rao and Carey Albertine came together a few years ago to take everything they’d learned in their careers in writing, television, and law, and form a social-purpose media venture called In This Together Media. Their goal? To put more, better, and relatable female (and racially diverse) characters into the world of children’s media—which has long been dominated by white, boy characters.
A social-purpose business, scrappy entrepreneurship, and books — I was hooked. Saira and Carey brought me up to speed on just how dismal the gender and race balance still is in children’s books, and I brainstormed ideas with them about more fun things they could be doing to highlight their books and mission. Then we made this really fun video together!
And it seems like they’re gaining traction. This summer, they were featured in Fast Company’s Most Creative People. This is some very deserved recognition! Seeing characters that reflect who we are gives us a sense of belonging and lets us see new possibilities for ourselves in the wider world. In honor of their work, I thought I’d reflect on a just a few books whose girls meant a lot to me when I was growing up:
- Betsy, of Understood Betsy. Sure she’s from 1916. But she gave me dreams of someday trying freshly tapped maple syrup poured onto snow to firm up and eat.
- Vicky, of A Ring Of Endless Light. This gal could telepathically communicate with dolphins, and I was sure that one day, I would too.
- Elizabeth, of Sweet Valley High (and Sweet Valley Kids, Sweet Valley Junior High, Sweet Valley University, Sweet Valley Thrillers, etc.). Two identical twins starred in this series—Elizabeth and Jessica—and while the whole world mixed them up, any girl reading could keep them straight and tell you which twin was her avatar. And I was an Elizabeth, bookish and rule-following, all the way.
Okay, I told you mine. Now you tell me yours?